Why don't UK consumers care about the water they use? Given London shares engagement insight in

The planned hosepipe ban by United Utilities may have just been called off but the threat betrayed an approach which is not really a solution to our water shortage problems. Consumers need to change the way they view their water use to curb the amount of water which is wasted in households every day. Given London shares key insight in consumer engagement around water saving from its Anglian Water 'Smarter Drop' campaign with Environment Journal: https://environmentjournal.online/articles/hosepipe-bans-are-not-a-solution-how-to-engage-consumers-in-saving-water/